Earlier this year, we entered the Knight-Lenfest Newsroom Initiative. As Lenfest describes the work, “The Knight-Lenfest Newsroom Initiative is a program designed to help major metropolitan news organizations accelerate the transformations of their newsrooms to produce more compelling digital content, engage readers on multiple platforms, build digital revenue streams, and ensure their long-term sustainability.”
What does that mean for us and for you?
EdNC is on a mission to better understand you, our readers. We want to know what inspires you, if our stories caused you to take actions either personally or professionally, and what you want to see more of from our team.
We will only create impact if we serve you, and our state, to the best of our abilities. As a small token of our appreciation, we will pick five readers at random to receive a small gift.
Why does this all matter?
We can measure reach — which means page views, Facebook and Twitter impressions, and the amount of emails we send each week. We are doing that now better than ever before, and we are focused on growth.
We can try to track whether our articles, research, and other content move the needle on public problems and build momentum for public solutions.
But, ultimately, the question of our impact really does depend on you consuming our content and then doing something with it. This is why we are asking you these questions, and it is why we are going to keep asking. This is an ongoing quest for us, and we want to make this process an ongoing conversation with you.
If you have other thoughts beyond what is featured in the survey, we’re here to listen.