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Loni Crumb


Dr. Loni Crumb is a Licensed Clinical Mental Health Counselor, National Certified Counselor, and CEO of Carolina Cares Counseling & Consulting, PLLC. She serves as an Associate Professor in the Counselor Education Program at East Carolina University, where her work centers on community-engaged scholarship. Her scholarly and professional interests include P–16 rural education, behavioral and mental health, workforce development, and social justice–oriented and multicultural training. Dr. Crumb has been recognized for scholarly innovation and global engagement, receiving the Achievement in International Service and Engagement Award from ECU’s Office of Global Affairs (2024–2025) and the Mandela Washington Fellowship Reciprocal Exchange Honor from the U.S. Department of State (2024).

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