It is remarkable — and humbling — to watch a team will your vision into reality. My thanks and love to Team EdNC for planning and executing our recent blitz of all 58 community colleges across North Carolina.
It also is remarkable — and humbling — to watch our community colleges and their communities welcome us. Our thanks to all of you.
EdNC is part of the Knight-Lenfest Newsroom Initiative, and today we present this video to our industry documenting our strategy to reach and serve our new audience.
Nation Hahn, EdNC’s Chief Growth Officer, says, “We didn’t go to these schools, colleges, or communities with the story in mind. We went to listen and then tell the story we heard.”
When you have a community that has not been traditionally covered, reporters can be scary. People asked us, “What’s your angle, what’s your story?” We said, “Our story is your story. It is predicated on listening to you.”
Our blitz was recently written up in Better News, “Building trust from the start: How EducationNC set out to learn about and serve a prospective new audience.”
Please sign up for our Awake58 newsletter, curated by Nation Hahn and delivered to your inbox each Monday morning with all you need to know to be in the know about community colleges and postsecondary access across North Carolina.
North Carolina, it is our privilege to do this work. Thank you for being our audience.