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Perspective | Funding needed as community colleges adapt to industry needs

The topic of funding in education is crucial, particularly when it comes to understanding its implications for various programs. As the lead instructor of the Digital Media program at Johnston Community College, I have witnessed significant growth in our enrollment and the demand for digital skills in recent years. This growth is largely attributed to the expanding Raleigh area, which has heightened the need for skilled professionals in the digital realm.

When I began teaching, my class consisted of just four students. Today, that same class has expanded to 23 students. This increase is not merely a reflection of numbers; it represents a vital opportunity for our students to gain the skills necessary to thrive in a rapidly evolving job market. For instance, one of my students recently secured a position with a local car dealership, managing their TikTok and social media presence. This placement underscores a critical shift in how businesses communicate with their audiences. Companies are increasingly recognizing that younger generations consume media in ways that differ significantly from older demographics, prompting a need for adept individuals who understand these platforms.

While this growth is promising, it brings challenges that must be addressed. To effectively accommodate our expanding student body and ensure we continue to provide high-quality education, we require additional funding. Specifically, we need more equipment — cameras for student projects, computers to support our growing classes, and servers for web development work. These resources are essential for offering our students the practical tools they need to develop real-world skills.

Community colleges play a vital role in providing practical education focused on real-world applications. Funding discussions should highlight the importance of investing in programs that have a direct impact on student success. Every dollar allocated to our programs enhances our capacity to equip students with the resources they need to succeed in the workforce.

Consider the implications of funding in this context. A student who enters our program with aspirations in digital media should have access to the equipment and resources necessary to achieve their goals. Funding is not merely an expenditure; it is an investment in the future of our students and the broader community. By supporting educational programs, we are fostering a pipeline of skilled professionals who will contribute to the local economy.

To communicate the importance of funding effectively, we must provide concrete examples of its impact. It is essential to articulate how funding translates into tangible resources that facilitate learning. The story of a student finding employment through our program is not just an anecdote; it is a testament to the value of our educational offerings.

As we engage in discussions about funding, it is crucial to articulate clearly the needs of our programs. Are we effectively communicating to the public why funding is essential? Are we detailing what resources are necessary for our programs to function optimally? Clear communication is vital to garnering support from stakeholders, including parents, local businesses, and community leaders.

Education is an investment in the community’s future. By providing students with the skills they need, we are not only enhancing their individual prospects but also contributing to the overall prosperity of the community. When students succeed, the community benefits from a more skilled workforce and a more vibrant economy.

Funding should not be viewed as a mere budget line item; it is a critical component of enabling students to achieve their potential and ensuring the growth of our community. By prioritizing education funding, we are investing in a brighter future for all.

Ken Robol

Dr. Ken Robol is a lead instructor and director of digital media at Johnston Community College.