Community Colleges Perspective

Lessons learned from rebranding a community college that was a ‘best kept secret’

About the author

Laura B. Leatherwood, Ed.D., is the president of Blue Ridge Community College. Prior to Blue Ridge, she served for 17 years in various roles at Haywood Community College. Dr. Leatherwood holds a doctorate degree in university and community college leadership, a master’s degree in human resource development, and a bachelor’s degree in business law, all from Western Carolina University.