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During COVID, EdNC has been on a learning journey to figure out how to do our job better — how to reach more people with our news and research. We worked with a consultant who looked at all of the ways individuals and organizations can distribute content, she considered how much each tool costs in terms of dollars and team time, and then she helped us triage and sequence implementation. We hired a director of communications, the brilliant and funny, Sergio Osnaya-Prieto, who then implemented the playbook with fidelity throughout 2021. Over the course of the two years, our audience has increased 142% with more than 2 million pageviews annually. Our strategy and the tactics and tools could also be used by teachers with blogs; by schools, districts, and community colleges; by nonprofits; by media startups; by anyone or any group wanting to reach a wider audience. The slide deck, especially, contains a wealth of knowledge when it comes to content distribution, audience growth, and engagement. Our work will never be about one leader or one organization. This is an all of us. If you’d like us to come talk to you about how the playbook can shape your comms strategy, please reach out.

These are the sources EdNC checks every day: The New York Times, Education Week, The Washington Post, The Hechinger Report, Inside Higher Ed, Education Next, Vox, Governing, NPR Ed, The News & Observer and Wake Ed Blog, The Charlotte Observer, Carolina Public Press, The Asheville Citizen-Times, The Winston-Salem Journal, The Fayetteville Observer, The Greenville Daily Reflector, Wilmington-Star News, The Hickory Daily Record, The Durham Herald-Sun, The Greensboro News & Record, The Lexington Dispatch, FOX Breaking News, WRAL, WUNC Radio, The Associated Press, State Government Radio, The Governor’s News, The Lieutenant Governor’s News, The N.C. General Assembly’s News, DPI’s News, The Carolina Journal, NC Policy Watch, and NC SPIN. If you have a source you’d like us to consider or an article you think needs to be included, email [email protected].

Mebane Rash

Mebane Rash is the CEO and editor-in-chief of EducationNC.

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