During COVID, EdNC has been on a learning journey to figure out how to do our job better — how to reach more people with our news and research. We worked with a consultant who looked at all of the ways individuals and organizations can distribute content, she considered how much each tool costs in terms of dollars and team time, and then she helped us triage and sequence implementation. We hired a director of communications, the brilliant and funny, Sergio Osnaya-Prieto, who then implemented the playbook with fidelity throughout 2021. Over the course of the two years, our audience has increased 142% with more than 2 million pageviews annually. Our strategy and the tactics and tools could also be used by teachers with blogs; by schools, districts, and community colleges; by nonprofits; by media startups; by anyone or any group wanting to reach a wider audience. The slide deck, especially, contains a wealth of knowledge when it comes to content distribution, audience growth, and engagement. Our work will never be about one leader or one organization. This is an all of us. If you’d like us to come talk to you about how the playbook can shape your comms strategy, please reach out.
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